Instagram Strategist & Business Coach
You have the product, the mission, the work ethic — but your social media isn't reflecting any of it.
That gap between what you've built and what the world sees? That's exactly what I close.
I'm Maya — an MBA-qualified marketing executive who spent 8 years running marketing for a global brand and nearly 3 years at the Hilton before choosing Instagram as my arena. I didn't fall into this. I chose it — because it's the most underused business tool most entrepreneurs are sitting on.
I work with a small number of people. Every offer requires a short application — not to make your life harder, but because I only say yes when I know I can genuinely help.
Most Instagram coaches learned from their phone.
I learned from a boardroom.
Maya Disheva · Instagram Strategist & Business Coach
The story
I didn't become an Instagram expert.
I already was one — I just changed the channel.
I graduated with a BSc in Banking, Finance and Management. Then I spent nearly three years at the Hilton — one at the front desk learning how people decide, one year and eight months in reservations, where I was awarded for upselling. Not because I pressured anyone. Because I learned how to show people the gap between what they'd settled for and what they actually wanted.
Then I did my MBA. Then I joined Tupperware — and stayed for eight years. I went from Marketing Coordinator to Marketing Manager for an entire country. Events, forecasting, pricing, analysis, campaigns, social media. The whole machine.
Here's what I know after all of it: Instagram is not a content problem. It's a strategy problem. Most business owners are posting into the void because nobody taught them to think about it like a marketer. I did. For 15 years. In corporate rooms, in luxury hotels, at a global brand.
I left corporate to bring that level of thinking to entrepreneurs who are serious about making Instagram work — not just look good.
We're probably not a fit if —
How to work with me
Three ways in. One standard.
I only work with people I know I can move the needle for. Read through, find your fit, and apply. I review every application personally and come back to you within 48 hours.
The Instagram Clarity Call
"I know something's off. I need someone to look at my account and tell me the truth — fast."
€90
60 minutes · Recorded · Written action plan within 24h
- ✓Full audit of your profile, content, and current approach
- ✓60-minute live session — I tell you exactly what's not working and why
- ✓Clear priorities you can act on immediately — no vague advice
- ✓Recording so you can revisit it as many times as you need
- ✓If you continue to the Accelerator, this call counts toward month one
The Content Coaching Accelerator
"I'm serious about Instagram. I want someone in my corner every single day — not just on monthly calls."
Apply for details
3-month minimum · Daily access · Max 2 clients at once
- ✓Daily access to me via voice notes and DMs — you're never sitting with a problem alone
- ✓2 × 60-min strategy calls per month — we plan, review, and adapt together
- ✓Caption reviews, hook rewrites, reel feedback — all of it, in real time
- ✓Monthly content strategy built around your offers, not just "content ideas"
- ✓Positioning and messaging work so your content attracts buyers, not just followers
- ✓I treat your account like it's my own — because for 3 months, it kind of is
Marketing & Social Media Consulting
"We're a business that needs senior marketing thinking — not a junior freelancer guessing their way through our Instagram."
Apply for pricing
Monthly retainer · Scoped per business · Minimum 3 months
- ✓Senior marketing strategy for your Instagram and broader social presence
- ✓Monthly content direction, campaign planning and performance review
- ✓Pricing, positioning and offer strategy — not just content
- ✓Direct access to someone who has run marketing at country level for a global brand
- ✓Pricing adapts to your business size and scope — apply to discuss
What clients say
In their own words. Unedited.
Real messages from real clients. Kept exactly as written — because no copywriter could make this up.
Skip rate on her reel — down from 58% average on her profile. Same creator, different hook.
— After implementing Maya's prompt strategy
More views on the new reel compared to all previous content
— Client DM, after one session
"I'd been wondering how to solve these problems for months — in literally one hour you gave me actionable ideas for every single one of them, that I could put to use the same day. Your content doesn't just change things — it TRANSFORMS them."
— Anistic
"I feel reborn. More confident, happy. I feel like a new person. I'm no longer afraid of making reels — it's become a pleasure, not a burden. Working with you taught me to be more confident, to not be afraid to show my face to people."
— Month 2 of the Accelerator
"Since our consultation, things changed — before, clients came from Facebook. Now they come mainly from Instagram."
— Service business owner
"I used to be afraid to show myself — I built up the courage through the stories challenge and the energy in the group."
— Somebunny, Instagram Insider member
"Maya is everything you need to grow your online business. She takes you by the hand and guides you through the depths of marketing. Not only an exceptional professional — a wonderful, smiling person, always ready to listen. Every session is genuinely enjoyable and full of new knowledge."
— Teddy Toys
"I learned so many new things, met amazing people and the atmosphere always charged me with energy. I truly think what you do is a wonderful initiative and a very valuable project."
— Group member
"Everything was very concrete and applicable — which you rarely encounter. I would absolutely recommend you."
— Client feedback
"You can listen to her for hours. She speaks and smiles — infectious with radiance."
— Instagram Insider
Questions
Things people always ask
Why do I need to apply? Can't I just book?
Because I'd rather turn down your money than take it and deliver average results. The application takes three minutes and tells me enough to know if I can genuinely help. If I can't, I'll tell you — and point you in the right direction instead.
Do I need a big following for this to work?
No. Follower count is a vanity metric. I've seen accounts with 800 followers generating consistent income and accounts with 50,000 making nothing. We focus on the right followers, the right content, and the right offers.
What does "daily access" actually mean in the Accelerator?
It means when you're about to post something and you're not sure about the hook — you send it to me. When you had a call with a potential client and you want to debrief — you voice note me. When an idea hits at 7pm — you send it. I'm in your business, not just on a monthly Zoom.
How quickly will I see results?
Most clients notice a shift in engagement and clarity within the first 30 days. Revenue results typically appear in months 2–3. Instagram is not a vending machine — but used correctly it's one of the most powerful sales channels available.
What if I'm not sure which offer is right for me?
Apply for the Clarity Call. It's designed for exactly that — you walk away knowing what you need, whether that's working with me further or running the plan yourself. And if the Accelerator is the right fit, the call cost counts toward your first month.
A year from now you could still be watching people with half your talent out-earn you — or you could be the one they're watching.
The difference isn't luck. It isn't a bigger following. It's a strategy built around who you actually are and what you're actually selling. You already have the content. You already have the story. What you've been missing is someone who knows how to make Instagram work as a business tool — not a highlight reel.
Find your offer and apply ↗